Abstract
Merger control plays a crucial role in ensuring that digital markets work for consumers. The growing prominence of digital firms has brought about substantial benefits for society, but also novel challenges that require competition authorities to adapt their analytical approach and evidence gathering. In the UK, the Competition and Markets Authority has evolved its approach to assessing mergers in digital markets to take account of the particular features of competition in those markets, including by updating and revising its Merger Assessment Guidelines in 2021. This article discusses the CMA’s approach to reviewing digital mergers, including, by reference to a number of recent cases, how it assesses the horizontal, vertical and conglomerate effects of such mergers.
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