Abstract
Resilience is a multifaceted concept used to explain both system and individual behavior across disciplines. Although definitions and research concepts of resilience vary significantly, resilience has become a boundary object in diverse academic fields calling for a holistic approach. This work aims to elaborate the theoretical concepts that might be applied in the research of consumer resilience to online privacy violation, a new and unexplored aspect of consumer behavior in the digital environment. The purpose of the research is to develop the future research frontiers in investigating consumer resilience to online privacy violation. It contributes to the privacy resilience debate and lays the groundwork for developing a conceptual model of online consumer resilience that would explore how individual behavior is affected after online privacy violation occurrence. Developing a conceptual model of consumer resilience to online privacy violation that would include a set of individual and environmental variables, will contribute to the existing understanding of resilience at the intersection of psychology, economics, and privacy studies. Furthermore, it will also contribute to the understanding of adaptive responses of resilient individuals to privacy breaches in an online environment, as well as to the understanding of processes by which resilience affects adaptive responses of consumers in the specific context of online privacy breaches.
Highlights
This work aims to elaborate the theoretical concepts that might be applied in the research of consumer resilience to online privacy violation, a new and unexplored aspect of consumer behavior in the digital environment
It contributes to the privacy resilience debate and lays the groundwork for developing a conceptual model of online consumer resilience that would explore how individual behavior is affected after online privacy violation occurrence
This paper aims to review resilience concepts and definitions across disciplines, which may be adapted for the specific purpose of researching consumer resilience to online privacy violation
Summary
Resilience is a multifaceted and multidisciplinary concept that attracts a great deal of research across numerous and diverse academic disciplines - from ecology, engineering and computer sciences (e.g. Brand and Jax, 2007; Klein, Nichols and Thomalla, 2003; Callister and Rethwisch, 2018; Trivedi, Kim and Ghosh, 2009; Hiller and Russell, 2015), across psychology, medical sciences and social work (e.g. Herrman et al, 2011; Johnson et al, 2010; Greene, 2002; Wagnild and Young, 1993), to marketing, management and accounting (e.g. Luthans, 2002; Deans and Garry, 2013; Ollier-Malaterre, 2009; Bhamra, Dani and Burnard, 2011; Ledesma, 2014). On the other hand, related privacy issues are still under-researched, knowledge about consumer behavior, individual resilience to privacy violation, is limited and studies on consumer resilience to online privacy violation are missing. The concept of adaptive responses is not developed in these studies, while antecedents and consumer behavior consequences remain under-explored. This is valid for the online context which is gaining importance with increasing digitization of the entire value chain. This paper aims to review resilience concepts and definitions across disciplines, which may be adapted for the specific purpose of researching consumer resilience to online privacy violation. The remainder of the paper is organized as follows: Section 2 introduces the concept of resilience across various disciplines; Section 3 presents the application of resilience in contemporary security and smart city context and issues related to consumers’ resilience; Section 4 elaborates an individual approach to researching consumer behavior related to privacy violation in an online environment; Section 5 identifies key issues for future research and offers suggestions on how to develop a research model of consumer resilience to online privacy violation
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