Abstract
In this paper have been discussed theoretical aspects of innovative marketing strategies in the development of the market of information and communication services: in case Republic of Russia. Also was investigated some innovative marketing strategies in the development of the market of information and communication services in country. According to statistics analysed the growing dynamics of the volume of Internet services and the number of internet subscribers, The share of information and communication services in the GDP of country, made the growing dynamics of the number of websites. Using the aforementioned definition of the research field, we searched the literature for empirical articles that included marketing-related variables and brand market-related variables.
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