Abstract
The article discusses the theoretical issues of the formation of legal mechanisms for the protection of human rights, including the right to privacy, in the modern conditions of digital transformation. Based on the methods of comparative law, the paper investigates the legal risks of digitalization in terms of the use of biometric data by software solutions and devices based on artificial intelligence technology. As a result of the study, in order to increase the economic efficiency of technologies while ensuring the rights of citizens, taking into account the growing potential for highly personalized manipulation and other risks of biometric personal data processing technology, the authors come to conclusions about significant challenges for the law. This reinforces the importance of developing basic ethical and legal principles in the field of artificial intelligence and the formation of a legislative framework in the field of artificial intelligence.
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