Abstract

The article discusses how the popular demand for an unproven surgical treatment for multiple sclerosis (MS), developed by vascular surgeon Paolo Zamboni, demonstrates the increasing power of social media to influence medical practice. An overview of Zamboni's procedure, which entails inflating a tiny balloon inside twisted veins, is presented, as well as a discussion on how research by reputable surgeons, such as Zamboni, can tempt MS patients to seek unproven treatments. The lack of a universal treatment for MS and the lessons that can be learned from impulsive decisions derived from information on social media Web sites is also discussed.

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