The wellness modification of yoga in Norway

Abstract

ABSTRACT This article looks at divergent views of yoga as a complementary wellness activity in Norway through a study of yoga classes whilst employing a qualitative research methodology. Furthermore, the research focuses on how and why yoga is modified by instructors. The discourse is analysed through the application of interpretative phenomenological analysis. Findings indicate that a need for stress relief creates a demand for alternative wellness practices, such as yoga. However, modifications made by instructors to the traditional practice in order to complement the cultural norms of the clients may pose challenges for clients in deriving the maximum benefits. Modifying the practice may also inhibit clients from completely exploring the correct techniques. Besides, marketing yoga as merely a physical activity while attempting to present it as a culturally neutral practice is only a partial offer. Eliminating key elements, such as meditation, chants and breath awareness techniques, suppresses the authenticity of the traditional format which centres on a holistic mind-body-soul approach. Along with achieving optimum physical benefits, improving mental wellbeing is equally integral through yoga. Hence, for service providers, it is imperative to be conscientious of maintaining the authenticity of the yogic practice as opposed to compromising it in lieu of profitability.