THE WAYS OF CREATING AND DESCRIBING THE CONFLICT IN facebook accounts OF THE WELL-KNOWN RUSSIAN POLITICAL JOURNALISTS

Abstract

The article studies the features of the Facebook accounts of Russian journalists with various political commitment which were presented in the social network in October of 2017. The author describes some of the most frequent language means used by the authors to create and describe the conflict in the Internet texts. The analysis of the texts of Russian journalists’ accounts in the social network allowed to reveal the frequent usage by the authors of the colloquial, slang and invective vocabulary; rows of homogeneous parts of the sentence; interrogative and exclamatory sentences. The article describes the use of textual means of the conflict situation explication (precedent phenomena, enclosing within quotation marks the semantically important speech utterances, quotation). The paper presents a brief description of the rhetorical techniques used by the authors to create and describe the conflict: irony, hint, rhetorical question, question-answer complex, etc. On the basis of the material of Russian political journalists’ Internet accounts the article describes text implementation and pragmatic impact on the opponents (including fictional) of such communication strategies and speech tactics as dialogue with the opponents; self-presentation strategy manifested in the tactics of distancing or unity; strategy of discredit and attack; tactics of criticism. The following methods of analysis were used: descriptive, comparative, method of content-semantic analysis, linguistic and pragmatic, rhetorical. The research comes to the conclusion that the ways of creating and describing the conflict in coverage of a topical political event are influenced primarily by the personal political views of individual journalists. The core idea is the fixation of a professional journalist on creative self-realization, the formation of his own Internet audience and maintaining in this way the interest of Russian-speaking Internet users not only to certain political events, but also to the personality of the journalist himself.