Abstract
ABSTRACTResearch studies about the attributes of music festival experiences and the effect of information technology in music festival help us to understand Millennials. With the purpose of providing more insights about the perception and behavior of young people at a festival, this study aims to investigate how festival attributes and the interactivity of information sources affect festival attendee satisfactions and behavioral intentions in a music festival. The results are expected to assist festival organizers in managing and implementing market-oriented service strategies to improve the quality of festivals and therefore to enhance the attendee satisfactions and their behavioral intentions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
