Abstract
ABSTRACT Domestic and international tourism, which was limited due to the pandemic, has exploded since 2023, with neighboring South Korea and Japan experiencing a high rate of mutual tourism exchanges. Ecotourism, which is differentiated from mass tourism, is receiving renewed attention. This study proposes a joint-certification standard that ensures high satisfaction and a desirable ecotourism foundation. Through stakeholder engagement and field research in representative areas, 19 certification criteria across 7 categories were developed, emphasizing resource conservation, tourist management, and community involvement. During this process, both nations proposed joint support measures for promotion and explanation and the creation of platforms for sharing expertise between regions. Importantly, the introduction of ecotourism joint-certification is expected to enhance international exchanges, increase tourist satisfaction, secure economic foundations for regions, and improve trust between countries.
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