The Wave of the Digital Economy: The Conflict and Balance between Data Sharing and Personal Privacy

Abstract

As modern society gradually penetrates into the era of big data, digital economy becomes an important field. Citizens’ information data is rapidly passed in the tripartite field of economy, government and individuals, and citizens’ privacy leakage is serious. The article will take Learning Pass leaked information, township bank red code, etc. as examples to study the result and impact of personal privacy leakage, the conflict and balance between digital sharing and personal privacy, how to work together to protect personal privacy, personal privacy related protection policies, etc. Through questionnaire survey, data crawling, and XXXX model, etc. to analyze data, the article will research on the digital economy on personal privacy, and propose protection countermeasures, so that individual citizens can be more vigilant, relevant fields can comply with relevant norms, improve relevant literacy, reduce personal privacy leakage, and make data sharing and personal privacy present a balanced state.