Research on Personal Information Security Protection Measures in the Big Data Era

Abstract

While big data brings convenience to people, it also exposes various problems. Personal information is always exposed to risks. Protecting personal information from infringement in the big data era has become an urgent problem to be solved. This paper studies from three aspects. First, it analyzes the importance of personal information security protection in the big dataera: maintaining normal social production and life order, protecting personal physical and mental health and property safety, and reducing the occurrence of cyber crimes. Second, it summarizes the problems existing in personal information security protection in the big data era: serious disclosure of personal privacy information, malicious attacks on personal privacy by cyber hackers, low awareness of personal information security protection, and imperfect laws and regulations on personal information security protection. Third, the main measures of personal information security protection in the big data eraare put forward: improving the laws and regulations of personal information protection, raising the awareness of personal information security protection, building a data-centric security governance system, and strengthening the prevention and governance of cyber hacking attacks.