Abstract

AbstractWith the rapid development and continuous innovation of big data technology, a new cultural form constructed with a variety of big data technologies as media and channels has created a brand-new cultural ecology, and big data technology has also been applied to the inheritance of traditional culture. More and more countries and regions are beginning to explore the use of digital methods to protect and inherit their traditional culture, so that traditional culture can make full use of the advantages of big data technology to get a new life. Yuzhang (Nanchang) embroidery culture crafts, as an indispensable and important result of traditional Chinese crafts, is Chinese traditional culture a jewel of China, it is also a cultural heritage that the Chinese people are proud of. Embroidery craftsmanship is also facing the impact and challenge of modern civilization. Many traditional techniques are also at a critical juncture. Therefore, paying attention to embroidery craftsmanship and paying attention to traditional craftsmanship is an urgent task we face. Yuzhang embroidery craftsmanship is gradually being lost, and it is particularly important to protect and inherit it using big data technology. The purpose of this article is to design the visual art of the cultural heritage and development of the intangible Yuzhang under the background of big data. This article firstly summarizes the basic theory of big data, and then extends the core technology of big data, and combines the current situation of Yuzhang embroidery culture inheritance and visual art design research in our country, to give an overview of the inheritance and visual art of Yuzhang embroidery under big data. Carry out design and research. This article systematically expounds the origin, development, technical characteristics and cultural heritage of Yuzhang embroidery, and finally combines big data technology to design and research it. This article uses questionnaire data method, mathematical statistics method, etc. to study the theme of this article. Experimental research shows that this research shows that in modern society, traditional Yuzhang embroidery is difficult to inherit and develop. Therefore, the use of modern technology such as big data is very necessary for the visual art design of the inheritance and development of the intangible cultural heritage of Yuzhang embroidery.KeywordsBig data technologyYuzhang embroidery cultureVisual artDesign research

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