Abstract
With the continuous expansion of the scope of language landscape research, marginal language signs, namely atypical language landscape, have gradually attracted the attention of the academic community. The virtual language landscape of the network interface is one of the representative categories. This research takes the official websites of ten universities in China as the data collection scope, adopted the mixed research method of quantitative and qualitative analysis, and analyzed the code selection and presentation of the virtual language landscape in the education field from the perspective of language power and multimodality. The research found that in terms of code selection, the characteristics of “Chinese > English > non-lingua franca > minority languages” with multi-language co-occurrence and unequal power were noted. As regards presentation pattern, corpus shows a multimodal ideographic path combining lexical symbols, visual symbols, and auditory symbols. This study brings certain enlightenment on broadening the perspective of language landscape investigation and enriching the content of language landscape research.
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