Abstract
This research was carried out to design a data strategy focused on the relationship management of a company in the financial sector in Colombia. For this purpose, different knowledge activities were developed; initially, deepened knowledge of it of the organization and its business initiatives. Based on the identified needs, the data that support these initiatives were identified and known, using as a basic instrument the design of a conceptual model. Likewise, the life cycle of the data was documented and its interaction with business processes was analyzed. Also, the state of the general capabilities in data management was known. Based on the knowledge achieved, the work plan was designed to ensure that the highest value of the data is obtained in the area selected as a pilot (relationship management).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Engineering Technologies and Management Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
