Abstract

“Society-Economy-Environment” made up the triangle model of corporate sustainable growth. The internal value and connection of the nodes in the model are driving the corporate to make different choices in the pursuit of benefits. The fundamental need for corporate sustainable growth is to balance different values. This paper believes that in the scope of the triangle model of the corporate sustainable growth, corporate social responsibility has an equilibrium function, which can help the corporate maintain a relatively stable status when facing conflicts against the bottom line. This paper briefly discussed the equilibrium function of the corporate social responsibility and the meaning of investing in CSR, by combing through the development and changes for corporate social responsibility, and by studying the case of a power plant shutdown to analyze the conflicts among the three nodes of its value triangle.

Highlights

  • Society, economy and environment are the interconnected nodes in the triangle model of the corporate sustainable growth

  • John Elkington brought up the concept of Triple Bottom Line, which argues that the corporate needs to fully consider the expectation from stakeholders and the society, which means that the corporate should focus on the environment and social justice while running the business

  • The adjustment function of the triangle model is mainly shown as encouraging reasonable response and action from corporate and related managers to cooperate with parties involved in the perspectives of economy, environment and society

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Summary

Introduction

Economy and environment are the interconnected nodes in the triangle model of the corporate sustainable growth. The internal values of the three factors and the balance of its value conflicts are fundamental to the corporate sustainable growth [1]

The Change and Development of Corporate Social Responsibility
The Triangle Model of Corporate’s Sustainable Growth
The Nodes of the Triangle Model
The Value of Corporate Social Responsibility in the Triangle Model
The Tradeoffs among All Nodes of the Triangle
Adjustment of the Corporate Social Responsibility
The Investment Value of Social Responsibility
Conclusions
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