The Utilization of Functional Equivalence Theory and Context Hierarchy Theory in the Translation of Excellent Traditional Chinese Culture

The development and dissemination of intelligent storage management software of Chinese excellent traditional culture based on blockchain in the era of financial media

Excellent traditional Chinese culture is the spiritual wealth of the Chinese nation. There are many problems in the current excellent traditional culture education in universities, such as students’ inadequate understanding of traditional Chinese culture, incomplete traditional culture curriculum system, relatively weak specialized teaching staff, and a weak atmosphere for traditional culture education on campus. As far as Jiangsu University is concerned, We can select content which aligns with the spirit and motto of Jiangsu University such as the patriotic sentiment of assuming responsibility for the country and nation, the enterprising spirit of self-perfection, the scientific attitude of seeking truth and pragmatism, and the ideal personality of cultivating profound virtues and characters. We can integrate excellent traditional culture into the ideological and political education by incorporating it into the curriculum and teaching system, compiling textbooks and reading materials with distinctive characteristics of the university, integrating it into online culture and campus culture, and practicing based on the unity of knowledge and action. This will aim to achieve an organic integration of excellent traditional culture and ideological and political education in universities.

With the accelerated development of economic globalization and the international integration of cultural information, the cultures of various countries, especially the traditional culture, are constantly displayed to the world. For the Chinese youth in the new era, how to renew the identification of the excellent traditional Chinese culture and view the foreign culture correctly is the key topic that the Chinese society needs to pay close attention to at the present stage. Due to the impact of market economy, multiple values and the network, college students lack the cognition of the existence of excellent traditional culture, weaken the cognition, and deviate from the knowledge and practice. Correct and reasonable guidance and standardized education of young college students to understand traditional Chinese culture is not only related to the judgment of young college students' values and the choice of behavior, but also related to the stability and development of the whole youth education society. Compared with the traditional Chinese and western culture education mode, western countries highlight the combination of traditional culture and modern ruling class ideology, attach importance to traditional culture education, enhance the sense of national identity, and have unique characteristics in traditional culture education. In combination with the above, the Chinese excellent traditional culture identity education should conform to the development of The Times and the needs of students, innovate the way of expression; integrate and optimize resources, strengthen the construction of campus culture, and build a new path of Chinese excellent traditional culture identity education.

China's spiritual treasures are rich in high-quality ideological and political education factors, which are precisely our excellent traditional culture. In order to continue to promote the dissemination and development of Chinese culture and improve the effect of ideological and political education, vocational colleges must pay attention to and explore how to deeply integrate the excellent traditional Chinese culture into the ideological and political education curriculum. For vocational colleges, it is of key significance to study the current situation of the integration of the two. Schools should have a clear understanding of the necessity to integrate the essence of Chinese traditional culture into ideological and political education, and it is necessary to find the right entry point, intensify efforts, and implement more concrete and practical action plans, so as to ensure that the excellent traditional Chinese culture can be deeply rooted in the practice of ideological and political education, and ultimately achieve the intended educational purpose.

China’s excellent traditional culture has its own intrinsic value, in the process of Marxism in China, the Chinese communists will Marxist theory and this value combined, not only makes the value of China’s excellent traditional culture to the extreme, but also to their own development added new elements and vitality; Marxism was introduced into China and became Sinicized Marxism. From the perspective of culture, it mainly benefited from the cultural soil and cultural context provided by the excellent traditional Chinese culture, which enabled the Chinese people to understand and disseminate the content of Marxist theory through various forms and channels. The excellent Chinese traditional culture has made its own contribution to the development of Sinicization of Marxism, which also provides a good opportunity for inheriting and developing the excellent Chinese traditional culture.

As a part of China's excellent traditional culture, the concepts of "unity of heaven and man", "benevolence" and "harmony" contained in the culture of Chinese medicine fully demonstrate the profound philosophical thinking of the Chinese nation, which is inherited from the Chinese traditional culture. The concepts contained in Chinese medicine, such as "the unity of heaven and man", "benevolence and benevolence" and "the harmony of the middle", fully demonstrate the profound philosophical thinking of the Chinese nation, and are inherited from the excellent traditional Chinese culture. In addition, Chinese medicine culture also occupies an important position in the cultural teaching of international Chinese language teaching together with other traditional cultures, such as tea culture, Peking Opera culture, festival culture, etc. However, due to the fact that the dissemination of Chinese medicine culture focuses on acupuncture and moxibustion, health care therapies, narrow dissemination area, and low degree of acceptance, etc., the cultural values promoted by Chinese medicine culture are only on the surface and have not been effectively disseminated. Therefore, it is necessary to analyses the problems that hinder the dissemination of Chinese medicine culture and put forward corresponding solution strategies for the development of Chinese medicine culture dissemination in international Chinese language teaching.

In recent years, under the guidance of the strategy of “Chinese culture going out”, Chinese culture has made great progress in foreign relations and more and more foreign audiences begin to understand and accept Chinese culture. However, according to the traditional Chinese culture, translation quality problems still exist in such important links as external advertising translation and media communication. Translation language is not unique, and media integration and communication are not solid enough. Therefore, this paper studies the external communication of Excellent Traditional Chinese culture from the perspective of machine translation. This article will outstanding traditional culture propaganda machine translation strategy as the key object of study, expounds the present situation of the traditional cultural translation, problems and causes, analyze the construction of China’s outstanding traditional culture value and ideology is facing opportunities and challenges, to solve the problem of Chinese excellent traditional culture of foreign spread new conditions to provide a new research idea. Research results show that the Chinese excellent traditional culture heralded the exploration of the machine translation needs to be further discussed, need to collect more up-to-date data, establishing the system of regulation, continue to test and practice to explore the new era of Chinese excellent traditional culture of translation strategy, build a three-dimensional, omni-directional, multi-channel publicity translation system of Chinese excellent traditional culture.

The excellent traditional Chinese culture has the educational value of never fading. Integrating the excellent traditional Chinese culture resources into ideological and political education can not only provide rich nourishment for college students to practice the socialist core values, but also provide a solid foundation for teachers and students to enhance their cultural self-confidence, and provide useful reference for colleges and universities to improve the quality of ideological and political work. Colleges and universities should create a strong traditional culture environment, into the practice activities of college students; Strengthen the construction of ideological and political teachers and integrate them into the ideological and political theory courses; To innovate the ways and methods of ideological and political education, integrate excellent traditional Chinese culture into various media and other ways to achieve effective integration, so as to innovate the practice path of integrating excellent traditional Chinese culture into ideological and political education, promote the inheritance and innovation of excellent traditional Chinese culture and continue to burst out the vitality of The Times, and promote the high-quality development and enhancement of ideological and political education in the new era.

The excellent traditional Chinese culture is a valuable resource for ideological and political education. In the context of the construction of new engineering disciplines, integrating excellent traditional Chinese culture as an element of ideological and political education into the teaching of energy-related courses in universities not only imparts professional knowledge and skills but also enhances students' cultural literacy. This is an important foundation for implementing the fundamental task of fostering virtue through education and an important way to enhance cultural confidence. This paper explores the connotations of excellent traditional culture that align with energy engineering disciplines and takes the course "Solar Thermal Utilization Technology" as a specific example. It excavates and organizes the elements of excellent traditional Chinese culture contained in both theoretical knowledge and after-class practice. Furthermore, this paper explores the ways in which teachers integrate these excellent traditional cultural elements into the course teaching under the teacher-student interaction mode, aiming to provide reference for the teaching practice of energy-related courses.

The excellent traditional Chinese culture is a profound and multifaceted domain that boasts an extensive and vibrant historical trajectory. This heritage is endowed with a unique appeal and holds an inexorable fascination for individuals worldwide. As such, the advancement of the "going out" policy in China to reinforce the dissemination of its traditional culture has become one of the paramount strategic pursuits of the country. The emergent technique of short video production presents a new and innovative modality to transform and amalgamate traditional culture into a compelling visual and auditory language, thereby presenting this rich legacy on the short video platform to resonate with audiences overseas. Yet, despite these promising prospects, the international communication of the excellent traditional Chinese culture faces several limitations and imperfections. To address these shortcomings, this paper undertakes a rigorous exploration of the innovative path of short video production, scrutinizing its potential to bolster the dissemination of Chinese traditional culture on a global scale. To this end, this study adopts a tripartite framework, scrutinizing the communication subject, content, and channel of short video production in order to provide a comprehensive and nuanced analysis of the challenges and opportunities that lie ahead. Drawing on theoretical perspectives, empirical evidence, and practical insights, this paper offers novel and instructive guidelines and recommendations to facilitate the international communication of excellent Chinese traditional culture. Ultimately, this research aims to advance the understanding of the potential of short video production in transcending cultural boundaries and promoting the intercultural dialogue that lies at the core of global communication.

As an important part of China's long history and splendid civilization, the excellent traditional culture of China carries a wealth of ideological essence, cultural connotation and artistic expression, and has a profound impact on the spiritual life and values of the Chinese people. With the increasingly close exchanges and cooperation between China, Kazakhstan, and other countries, the dissemination and exchange of traditional Chinese culture internationally have also attracted more attention. This paper aims to explore the current situation and corresponding strategies of the dissemination of Chinese excellent traditional culture in Kazakhstan, effectively promote the dissemination of Chinese traditional culture in Kazakhstan, enhance the understanding and friendship between the two peoples, and inject new impetus into the development of China Kazakhstan relations.

As an important component of Chinese culture, the excellent traditional Chinese culture embodies profound wisdom and core values. However, in modern education, students' understanding and identification with traditional culture have gradually declined. Labor education, as a crucial means of cultivating students' comprehensive qualities and innovative thinking abilities, also faces challenges. Therefore, exploring the integrated educational approach of combining excellent traditional Chinese culture with labor education holds significant importance. This study aims to organically incorporate elements of excellent traditional Chinese culture into labor education. With a focus on pedagogical innovation, practical innovation, and media integration innovation, it proposes pathways for integration to enhance students' cognition and understanding of traditional culture and improve the effectiveness of labor education.

China's dragon culture has a long history in the Chinese nation for thousands of years, and has become a spiritual symbol of the Chinese nation, and the cultural inculcation of the traditional dragon images has penetrated into many aspects of Chinese society. It is a kind of historical condensation and cultural accumulation of the Chinese nation. The Historic Evolution of the Auspicious Beast Dragon In China, the traditional Chinese culture of the Auspicious Beast Dragon is one of the earliest in origin, longest in duration, and most influential. This project integrates the traditional Forbidden City Auspicious Beasts into the packaging of cultural and creative products, and explores the cultural connotation, historical significance, and expression of the traditional Chinese Auspicious Beasts pattern. Firstly, the background and influence of traditional Chinese mythical beast graphics in China are outlined; secondly, traditional Chinese mythical beasts are classified, analyzed for their artistic characteristics, culture, forms of expression and the symbolism behind them, and the image of mythical beasts from the Forbidden City is used as the basis for the design, and the commercial value and scope of dissemination of the mythical beasts culture can be brought about in cultural and creative packaging design is analyzed; ultimately, a series of packaging design of "Four Seasons mythical beasts" is presented, so that traditional mythical beasts culture can enter the public's vision and make more people understand China's excellent traditional culture. Four Seasons Auspicious Beasts" cultural and creative packaging design series, so that the traditional Auspicious Beasts culture into the public's field of vision, so that more people understand the excellent traditional Chinese culture. Finally, by combining the changes of the Forbidden City throughout the year with the beasts of prey for innovation and redesign. We hope that this design can give more people who love traditional culture and Auspicious Beast motifs new inspiration and ideas, and we also hope that it can provide a reference for the innovation point of Chinese traditional motifs in cultural and creative packaging design.

Chinese traditional culture has formed a unique Chinese excellent traditional culture in the development of historical civilization. Traditional culture is one of the treasures of the Chinese nation and is of great significance to the inheritance of my country's history and culture. However, with the continuous advancement of economic globalization, cultural exchanges between countries in the world have continued to deepen, and the penetration of Western culture has had an impact on the development of traditional Chinese culture, and people have begun to pay attention to the role and importance of excellent traditional culture in the development of Chinese culture. . Our country's law is the most basic basis for governing the country. It is interdependent with our traditional culture. At the same time, it is also a concrete manifestation of our traditional culture. This article studies the method of integrating Chinese excellent traditional culture into higher vocational law teaching.

Driven by the wave of digitization, the medium of short video has become a force to be reckoned with in cultural communication with its unique communication mechanism and large audience. As the spiritual lifeblood of the Chinese nation, the creative transformation and innovative development of the excellent traditional Chinese culture is particularly important in contemporary times. However, in the social media platform of short video, in the face of fragmented reading habits and cognitive entertainment-oriented communication environment, how to efficiently construct and disseminate the media image of excellent traditional culture has become the prerequisite and foundation for promoting excellent traditional culture into reality. In this paper, through the case study method, we take the TikTok self-media account "Nanxiang: Beyond the Palate" as a typical case, which shows the culture, diet, customs, artifacts, crafts, and other subjects of Chinese excellent traditional culture, and summarizes the media image of excellent traditional culture short videos through in-depth analysis of the account's creation characteristics and communication strategies. Through an in-depth analysis of the account's creation characteristics and communication strategy, the effective path of constructing the media image of short videos of excellent traditional culture is summarized, and it also provides ideas for the transmission of new cultural connotations and the national spirit of excellent traditional culture in the current society.