Abstract
Due to the widespread infection of the coronavirus (COVID-19) over the world, people were forced to stay at home, and technology has been increasingly used in communication, entertainment, and work. This research emphasized the study on the technology usage of Generation Z who are ready and highly skilled in using technology. The purpose of the study was to investigate the influence of key factors affecting the intended use and practical application of Generation Z technology in Cambodia during the COVID-19 pandemic. The researcher chose to use the UTAUT Model to test the research hypothesis. A questionnaire is a research tool used to collect data online. It was found that the sample size was 212 respondents. Descriptive analysis and the partial least square structural equation model (PLS-SEM) evaluation were performed. The results revealed that (1) most of the respondents were male, had under a bachelor’s degree, and monthly income was equal to or more than 312 US dollars, (2) the performance expectancy significantly influenced the behavioral intention, but effort expectancy, social influence, and facilitating conditions did not affect the behavioral intention of technology use, and (3) the behavioral intention to use technologies significantly influenced the actual use behavior during the covid-19 situation. This study suggests that technology organizations or businesses should pay attention to the potential benefits of technology for spurring the technology adoption and use of Generation Z people in Cambodia.
Highlights
The spread and spread of the coronavirus (COVID-19) around the world has a huge impact on human life
This research examined the influence of key factors affecting behavioral intentions and use behaviors in the technology of Cambodian Generation Z people during COVID-19
The study found that participants gave a high level of opinion on four factors: performance expectancy, effort expectancy, behavioral intention, and use behavior
Summary
The spread and spread of the coronavirus (COVID-19) around the world has a huge impact on human life The effects of this disease are many, including social, health, medical, political, travel, lifestyle, interactions, family conditions, work in both the public and private sectors. All countries in the affected countries are seeking ways to contain the outbreak, including basic measures such as wearing a mask, washing hands with alcohol, and social distancing. It includes the use of vaccines for disease prevention and control. Non-pharmaceutical intervention and management of the disease have been used, such as wearing a mask, washing hands, closing schools and work, and staying at home, which is considered government control (World Health Organization, 2021b). The researcher expects that the research results will be beneficial to organizations both government and
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