The Uses and Gratifications of Language in Social Media among the Indian Subcontinental Diaspora in the U.S.

Abstract

This study examines the uses and gratifications of language in social media among the Indian subcontinental diaspora in the United States, based on data collected from an online survey of 535 adult immigrants following a snowballing technique. Results showed the use of native language is related to the use of home country media, while the use of English language is related to emotional adjustment. This study contributes to the literature on social media, community, and language preference by opening avenues for conducting further research on the usage of language in social media among the Indian subcontinental diaspora in the United States. The findings of this study contribute to an understanding of the influence of social media on language preference.