Language Problem and Language Idealism on Social Media

Abstract

ENGLISH This article discusses the problem of language on social media as a development of communication media. The problem of language on social media is massive with various forms, for example, it raises a phenomenon that we are familiar with hate speech and hoax. The use of language in social media experiences pragmatic deviations that can be seen from the many uses of speech or the style of sarcasm. This study belongs to a descriptive qualitative because it aims to describe the data in as much detail as possible from the natural setting. Judging from the nature of the case, including the embedded single case study group (embedded case study). The focus of his research is the pragmatic distortion of the use of language in social media. The data source of this research is a document in the form of writing uploaded on social media such as blogs, Facebook, twitter, and other online sites. The result of this research show that language in social media is prone to cause language problems such as: hate speech, hoaxes, racist speech, and sarcastic which results in a loss of ethics in communication. To avoid the negative effects of language on social media that tends to be free, every communicator needs to pay attention to language idealism, namely: setting and scene, participant, end, act, key, instrumentalities, norms, genre abbreviated as speaking