Abstract
The purpose of the study is to determine and analyze the root cause of the problem, which prevents students from developing and implementing transfer skills. In the research, using secondary data, public documents and content analysis methods, current changes in the education system are studied and analyzed. In addition, in order to discuss the current situation in the Georgian educational market and to study the factors of the internationalization process in Georgia, a PESTEL analysis was conducted, within the framework of which the political, economic, social, technological, ecological and legitimate factors determining the attractiveness of Georgia for foreign students were identified. The topic is relevant because the rhythm of modern life depends on transfer skills. And the current events encourage and make inevitable the emergence of young people who can use their knowledge independently in the economy and culture. By teaching effective transferable skills, it is possible not only to correct an un-sustainable situation, but also to achieve strong and stable demand, productivity and economic growth. At the end of the paper, the main conclusions and recommendations for higher educational institutions and students are presented. Taking into account the received research results will make a positive contribution to the development of an effective state policy of university education. In the post-pandemic period, this is directly related to the acceleration of innovative processes in the country and the rational accumulation of economic wealth.
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