Abstract
In today’s business world, social media tools (i.e. facebook, twitter, Linkedin, etc.) begin to play an important role in reaching and communicating with customers for businesses. However, the importance of using social media can’t be still understood by SMEs so far. Businesses use different social media tools in various purposes in their life. In this research we aim to investigate the ideas of SMEs about social media and their aims of using social media tools. Data were collected from SMEs operating in Burdur by simple random sampling. The data obtained from the 84 questionnaires was entered to computer and statistical analysis was carried out by using SPSS 20 statistical program. In this study, reliability analysis was used firstly. Then, some descriptive analyses were carried out about using social media for SMEs. Finally, a frequency table regarding the social media usage in SMEs was given. As a result, it was seen that 82.1% of SMEs participating in this study have a social network page. Secondly, SMEs are using facebook social media network mostly. In addition, SMEs have expressed that they attend all statements involved in the use of social media scale.
Highlights
The process that began with the telegraph and ongoing with the participation of movie, telephone, radio and television to communication world has transformed the communication and brought a qualification simultaneously
The problem statement of the study is defined as “What are the purposes of social media usage and their thoughts on social media for small and medium enterprises (SMEs) operating in Burdur? Data collected from the survey was analyzed by using SPSS 20 a statistical program
When the operating time was investigated, it was understood that 66.7% of SMEs had operated a time more than 16 years. 17.9% of enterprises are active between 11-15 years, 9.5% of businesses are active between 1-5 years and 6% of them are active between 6-10 years. 51.2% of SMEs surveyed are individual business
Summary
The process that began with the telegraph and ongoing with the participation of movie, telephone, radio and television to communication world has transformed the communication and brought a qualification simultaneously. In the results of the steps taken by the internet communication possibilities it offers, information and advanced technology have become basic requirements of being able to capture the age and sustainability. While 3G technologies, smart phones and the intersection of tablets were carrying the split-second speed of communication, we met the “social media” and “cooperation” concepts with the addition of them to basic functions of traditional media such as “communication”, “education” and “fun” (Peltekoğlu, 2012: 4). Today there is almost no area of social media use and people spend a significant portion of the time on these social media tools. SMEs using social media effectively can create superiority in many aspects such as corporate communications, competition, promotion and sales. Using social media is an important tool to influence the corporate reputation, increase the competitiveness and ensure opening to the world of SMEs
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Research in Business and Social Science (2147- 4478)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
