The Use of Social Media for Development Communication and Social Change: A Review

Abstract

The use of social media to share knowledge is interesting and in demand by many people. Literature studies on the use of social media to share knowledge have been widely carried out, but studies on development communication and social change need further exploration. This study aims to provide a review of research on the use of social media for knowledge sharing in the context of development communication and social change. This research is a systematic literature review using the PRISMA protocol. This protocol consists of four stages: identification, abstract screening, eligibility of manuscripts, and determination of selected articles. Literature research is carried out using particular keyword combinations with Boolean logic from reliable sources, namely Web of Science, Scopus.com, and PubMed. The selected literature research is 57 articles. Data were analyzed qualitatively with the help of NVIVO 12 Plus and Ms. Excel of 2021 version. The results of the study show that most of the research uses a quantitative approach. The health and education sectors dominate this study, most research subjects are the public, most of them are located in developed countries, and Facebook is the most researched social media. This study found various types of literature research based on motivation, data collection techniques, and the role of variables. Many theories and variables were applied in this study. The results show that there are limitations and gaps in research on the use of social media for knowledge sharing in the context of development communication and social change, which can be utilized by further research.