Abstract
The aim of this article is to understand the phenomenon of the acquisition and use of smartphones by young Algerians, using a usage and gratification model approach and focusing on the user as the central actor. To do this, we targeted the category of young consumers, with a diverse sample in terms of age. The aim is to identify the level of penetration of mobile telephony by young consumers; to identify the ways in which they acquire and use mobile telephony; and finally, to identify the prospects for changes in usage practices (expectations). The recommended sample for this study is made up of 800 young consumers from the different states of Algeria. This article highlights the complexity of the relationship between young people and their smartphones, highlighting a diverse range of uses that reflect the multifunctional nature of these devices.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.