Abstract
Since human are limited in information process, too much information causes dysfunctional in decision and consumer's psychological state. This study aims to examine effects of multimedia presentations on information overload reduction. Consumer preference was also investigated. An experiment was conducted in which 117 subjects participated to test the research model. Results indicate that different presentations produce different levels of information overload, information overload increases choice confidence, subjective knowledge facilitates information overload and effects consumers' subjective states.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
