THE USE OF MODERN TECHNOLOGIES IN ONLINE MEDIA PUBLICATIONS

Abstract

The aim of the article is to give practitioners and theorists of journalism an understanding of the importance of using modern technologies in online media practice as a component of the transformation of the journalist’s work, as well as changes in traditional journalism in connection with the introduction of new technologies. The relevance of the topic lies in the study from a scientific point of view of a new technological format, the use of AI and modern content as immersiveness in the preparation of journalistic material. The research methodology includes a theoretical and comparative analysis of the study of AI technologies based on research by domestic and foreign media experts, an analysis of the experience of universities and media organizations. The author believes that the phenomenon of AI and modern content technologies involves theoretical understanding and practical application in the media space of Kazakhstan. The results of the study will make a certain contribution to the development of digital technologies in the media sphere of the country. The practical significance of the results of this work lies in the analysis of a new format for presenting information: the creation of recommendations and the introduction of a “smart feed” and multi-format content in the media, which allows selecting news for a specific user. Key words: AI, new media research, transformation of journalism, Kazakhstan, modern technologies, development of journalism.