The Use of Media by Turkey’s Generation Z as a Source for Political Information

Abstract

In the historical process, each generation has interpreted and organized the social life and the values of the society according to their own philosophy and style of life. Therefore, the influence of the Z generation, which constitutes the most crowded age group of the world population, has become more evident in politics as in every field. It has become more difficult to influence and direct the Z generation voters, who use technology much better than previous generations. One of the most important roles of the media in political communication is to inform the public about political issues and events. The public reaches the information they need to make informed political decisions through mass media. The findings of the research, which is the subject of this study, revealed how and to what extent the Z generation is affected by the media in the process of obtaining information on political issues in Turkey, and thus how the political parties will reach the Z generation through the media. In light of the research findings, it has also been revealed how political communication should evolve to reach the Z generation voters, which will have a decisive effect on the election results in the 21st century.