Abstract
This essay focuses on the use of ideal types within different theoretical frameworks for the comparative analysis of culture and values. It emphasizes the importance of cultural agency, and the potential for enhanced understanding and the anticipation of future developments through exploring deep‐level cultural patterns. The essay is written as a personal narrative, illustrating the way the author has used ideal types in three distinct phases of her work, and the insights that have resulted. It closes with an example of the use of ideal types for envisaging preferred futures in the context of globalization.
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