Abstract

THE VALUE of the visual appeal is scarcely realized by many teachers, and yet modern advertising rests on this basis. Successful memory systems rely on the fact that the visual memory is usually better than the auditory memory. But it is not as an aid to memory so much as an aid to the analysis of the complex and abstract relationships of sociology that graphic methods are of use in teaching so? ciology. Synthesis too, is also simplified by the use of graphic methods. Social psychologists who analyze our indus? trial system find in its present organization little to stimulate the ambition of the worker. In the

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