The Use of Data Warehouses as a Basis for Strategic Decision in Tourism

Abstract

Data warehousing has recently emerged as a possible solution to enable end user access to the increasing volumes of business oriented data. The foundation of any modern decision support architecture is the data warehouse. In this paper we will give a framework for the use of data warehouses in the tourism domain. The framework will cover the whole life cycle of the design, specification and application of data warehouses and their use in tourist information systems (TIS) and strategic decision support systems in tourism. Since many tourist information systems offer WWW-interfaces based on HTML-files and Java applets, we consider to use internet/intranet as the end user interface for any analysis, report and retrieval operation on the data warehouse. Special efforts will be given on the potential of data mining techniques, which are used on top of modern data warehouses