The use of cultural institutions in tourism as an incentive for local development - the case of National Museum in Wroclaw

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Celem autorow artykulu jest wskazanie mozliwości wykorzystania instytucji kultury na rynku turystycznym jako stymulatora rozwoju lokalnego i oceny wybranej instytucji kultury z perspektywy podmiotu kreatywnego. Do badania wybrano Muzeum Narodowe we Wroclawiu (NM). Jako metode badawczą zastosowano analize literatury polskiej i zagranicznej oraz źrodel wtornych pochodzących z wybranej instytucji kultury. Wykorzystano rowniez dane z wywiadow swobodnych z kierownictwem badanej jednostki i zastosowano synteze, ktora pozwolila na opracowanie autorskich cech muzeum jako podmiotu kreatywnego, wśrod ktorych szczegolną uwage zwrocono na aktywnośc strony internetowej. Przedstawione w artykule wyniki badan wskazują, ze NM spelnia kryteria podmiotu sektora kreatywnego i tym samym stymuluje rozwoj lokalny. Jego rozwoj jako podmiotu kreatywnego napotyka jednak na bariery, glownie natury prawnej, finansowej oraz politycznej.

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