Abstract
The augmentation of Artificial Intelligence (AI) in tourism businesses has gained considerable attention. AI promulgates significant transformation for the growth and development of the tourism industries of the world. However, for the tourism industry of India, although AI promises accelerated progress, it is a risky business. The socio-economic scenery of India is yet to harmonize with AI-based business. In this paper, the opportunities and challenges of the use of AI in the tourism industry of India are analyzed in detail. The cross-cutting opportunities that upgrade the tourism industry of India are detailed and the challenges that arise from the existing economic and social conditions of India are also listed in the present study.
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