The Use of Agile Methods in Logistics Start-ups: An Explorative Multiple Case Study

Abstract

An increasing number of start-ups, which create disruptive products, services, or platforms, is appearing within the logistics industry. Many of these start-ups are based on new technological innovations made possible by digitization. Compared with many of the start-ups founded during the “dotcom bubble”, current logistics start-ups seem to be more successful in creating lasting customer value. This paper aims to determine if the use of agile approaches, which have increased in importance in recent years, increases entrepreneurial success by means of the ability to better deal with the rapidly changing customer expectations, business model insecurities, and complex technological decisions. Due to the limited extent of empirical studies and the availability of only a few publications, an explorative multiple case study analysis has been executed to understand usage of agile approaches by German logistics start-ups and their interrelation with corporate performance. The main empirical foundation of the cases analyzed is a double-digit number of expert interviews conducted with company founders and executive managers. The findings of the multiple case study analysis demonstrate how logistics start-ups apply agile practices to deal with a high level of market insecurity and reveal how their application enhances company success. Future research should deepen these findings by analyzing more logistics start-ups and employees with different, non-management roles. It would especially be interesting to study direct competitors of those logistics start-ups interviewed to enable an analysis of discriminance and to deduce the best practices in use. The originality of the multiple case study presented lies in its contribution to the widely unexplored field of agility in logistics start-ups and the noteworthy opinions of the high-ranking interviewees.