Abstract

The life of any business or industrial organization does not depend primarily upon efficacious organization, extensive publicity, capable personnel, good will, or comparable requisites, but upon a research staff able to produce an up-to-date commodity which compares favorably with that of the competitors. For instance, had not Ford been able to produce a better automobile in 1928 than his antiquated Model T, today he would not be in the automobile business because no one would think of buying a Model T in preference to a modern Chevrolet, Chrysler, or whatnot. The clothier who is unable to anticipate changes in styles is soon forced out of business because a store with the latest models is generally accessible. In order to meet the business cry of better products at a cheaper price of production, it is absolutely essential that in every major organization there be a well-educated corps of scientific workers seeking to improve the efficiency of the present organization and produce a richer and better product.

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