Abstract
Wine tourism research mainly emphasises the economic impacts of wine tourism at the expense of its potential socio-cultural benefits. This chapter adopts the concepts of transformative innovation and cultural landscapes to provide theoretical underpinning and understanding on how wine tourism can boost the well-being of destinations/communities, wine providers and wine tourists alike by contributing to their economic but also social, emotional, cognitive and psychological well-being. To generate such multi-dimensional and multi-level socio-economic benefits, wine tourism experiences need to embed the socio-cultural elements of winescapes and wine culture into their design. Two examples from Barossa and Coonawarra (wine regions in South Australia) are analysed to better illustrate the practical application and implications of these concepts.
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