Abstract
This paper explores the transformation and innovation of the sports industry in the digital era. By analyzing the application of digital technology in sports events, sports entertainment, and sports education, as well as the resulting transformation of the sports industry and the emergence of new industries, the paper further discusses the development of data-driven and intelligent sports industry in the digital age, along with the impact of industry convergence and innovation. In addition, the paper analyzes the role of social media in the sports industry, including interaction between athletes, clubs, and fans, channels for disseminating event information, and promotion of sports brands. Finally, it summarizes the opportunities and challenges brought by the digital era to the sports industry.
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