Abstract
With the rapid development of China's economy and society and the rise of the national fitness boom, the status of sports industry has become particularly important, which is related to the national plan, the people's livelihood and the improvement of the national physical fitness. Sports industry, as an important economic and cultural industry, needs to quickly integrate into the market reform environment under the influence of the new economic normal, and take the initiative to meet new challenges and opportunities. The development of sports industry will stimulate people's enthusiasm for participating in sports and promote the further improvement of people's physical health. The development of China's sports industry is the inevitable trend of scientific development view, national economic development and strategic goal of sports power. Starting from the concept of sports industry and the current development status of China's sports industry, this paper studies and summarizes the development characteristics of China's sports industry based on the organizational structure, and analyzes the new trends of the future development of sports industry.
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