The transformation and development of traditional industry guided by industrial culture IP

Abstract

The gradual shortage of consumable industrial resources has brought some problems to traditional industries, such as slow technological renewal, decline of pillar industries, population outflow in the cities where they are located, and relatively weak natural and cultural resources. Therefore, it is urgent to apply cross-border thinking to give vitality to the innovation of traditional industrial culture and promote the expansion of traditional industries to cultural industries. Based on the research on the IP empowerment advantages, the identifiable, marketable, authorized and transformable industrial culture IP will be used as the guide to promote “cultural innovation” and “digital innovation” as the internal driving force of industrial development, and the industrial development model of “IP+ industrial culture” will be used to promote the high-quality development of traditional industries. Thus, it is feasible in practice and significant in theoretical research to leverage the traditional industrial transformation and development with the high-quality industrial culture IP symbol, the shaping of offline industrial cultural economy and the digital expansion of online industrial cultural economy.