Digital Communication Path of Cultural Industry Driven by Innovation

Abstract

Innovation is the eternal theme of the development of the times, especially for the cultural industry. Due to various reasons, the development of traditional cultural industry has been hindered and has been marginalized. However, due to the rapid development of the Internet in recent years, the traditional cultural industry has opened up a new development path through the digital way. At present, there is little research on this aspect. Therefore, this paper puts forward the research on the digital communication path of cultural industry driven by innovation. This paper makes an in-depth investigation on the main problems existing in the development of China's traditional cultural industry. According to the results of the survey, the current traditional cultural industry in China is facing the following aspects: the lack of survival soil, the threat of foreign culture, the limitation of content and carrier, fragmented existence and confusion, pan entertainment, and poor protection of education Questions. In view of this situation, this paper puts forward the development path of cultural industry based on Internet e-commerce. Through the digital media innovation of new cultural content presentation, re stimulates China's cultural industry. According to the relevant investigation and research, the trade volume of cultural e-commerce products in China was 2.35 billion in 2014, and increased to 15.77 billion in 2019. The analysis shows that the cultural industry market in this paper has great market potential, and the digital network technology has played a positive role in the development and transformation of China's cultural industry.