The Transformation and Development of Internet Finance to the Lifestyle of Chinese Residents

Abstract

In the context of the rapid development of Internet finance, researchers can understand the needs of users according to their behaviors and consumption habits, which can help enterprises and governments formulate relevant strategies. In addition, financial technology in the field of Internet finance continues to innovate, and researchers are committed to exploring the future application prospects of new technologies. However, there are still some research gaps. The research theme of this paper is the impact of Internet finance on low-income groups and residents in rural areas. The specific question that this paper wants to explore is what impact Internet finance has on low-income groups and residents in rural areas in which aspects. The result of the study is that Internet finance has a positive impact on low-income groups and rural residents through the convenience of financial services, the convenience of financial management, the expansion of lending channels and the popularization of financial knowledge education.