The Tourism Product Distinctive Approach in Increasing Visitor Loyalty to Tourist Destinations

Abstract

Tourism is a strategic sector contributing to foreign exchange and is a leading development in driving the nation's economy. This study aims to analyze simultaneously and partially the effect of tourism product distinctive in increasing visitor loyalty. Using primary data through a questionnaire, namely visitors to tourism destinations in the city of Sukabumi who have visited at least 2 times. Secondary data is obtained from written evidence or company documentation, literature, previous research results, and other data related to research. Collection procedures through observation, interviews, distribution of questionnaires and literature study. The research method uses descriptive and verification. The analytical method uses multiple regression analysis, correlation coefficient, determination coefficient, F test and t test. Based on the results of the F test, the variables of attraction, facilities, accessibility and ancillary simultaneously have a positive and significant effect on visitor loyalty. For the t test, the variables of attraction, accesibilities and ancillary have a positive and significant effect on visitor loyalty. Meanwhile, facilities have a positive but not significant effect on visitor loyalty.