Abstract

In the light of the strategy Europe 2020, which is focused on smart, sustainable and inclusive growth [ and the document: Renewed EU Strategy for Corporate Social Responsibility (CSR) for the period 2011 to 2014, together with the opinion of the Section for Employment, Social Affairs and Citizenship [ a targeted focus on CSR becomes the objective necessity for the companies. Through the CSR companies can achieved the long-term confidence of employees and customers, thereby the environment that allows innovation and growth can create. According to the idea of: Think globally, act locally is necessary to act socially and responsibly already at grassroots level of management hierarchy, whereby during the fulfilment the social aspect of corporate social responsibility is necessary to respect the status of employees, their physical and mental possibilities.

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