Abstract
ABSTRACT
 The research aims to analyze the influence of Perceived Product Quality And Perceived Service Quality Toward Customer Value, Behavior Intention And Customer Response Residential Area In South Kalimantan Province. The population in this research is the customer Residential Area In South Kalimantan Province. Sampling technique by using accidental sampling with selected respondents must meet predetermined criteria standards. because the population is very much. The number of samples as many as 120 responden, this was according to Ferdinand (2002:48). The analysis was using SPSS and using AMOS 20.0 software. The test results showed that only six hypothesis have a significant effect, namely: Perceived product quality significantly influence toward customer value in Residential Area In South Kalimantan Province, Perceived service quality significantly influence toward customer value in Residential Area In South Kalimantan Province, Perceived product quality significantly influence toward behavior intention customer in Residential Area In South Kalimantan Province, Perceived service quality significantly influence toward behavior intention customer in Residential Area In South Kalimantan Province, customer value significantly influence toward customer respon in Residential Area In South Kalimantan Province, customer intention significantly influence toward customer respon in Residential Area In South Kalimantan Province. While three other hypothesis have not significant namely: customer value have not significant influence to customer intention in Residential Area In South Kalimantan Province, perceived product quality have not significantly influence to customer response in Residential Area In South Kalimantan Province and perceived service quality have not significant influence toward customer response in Residential Area In South Kalimantan Province.
 
 Keywords: Product Quality, Service Quality, Customer Value, Behavior Intention, Customer Response
Highlights
Residential development is strongly influenced from two sides, namely the demand side, residential is part of the basic human needs, so that the growth of the population has a very strong correlation to the growth in demand for residential
The hypothesis which states that the perceived of product quality has a significant effect on behavior intention in residential customers in South Kalimantan can be accepted
The hypothesis which states that the perceived of service quality has a significant effect on the behavior intention in residential customers in the province of South Kalimantan can be accepted
Summary
Residential development is strongly influenced from two sides, namely the demand side, residential is part of the basic human needs, so that the growth of the population has a very strong correlation to the growth in demand for residential. Housing developers always try to deliver the best products and services to buyers in order to provide customer value and customer response so that their needs and desires can be met. This is in accordance with Wahyuningsih Study (2012) states that customer value has a close relationship with behavioral intention. While the conative component explains about consumer tendencies, consumer goals, consumer preferences for an object and consumer loyalty to certain brands This is what determines how a consumer's response can provide a decision in purchasing a product. ANALYSIS AND DISCUSSION The results of the calculation of the values of goodness of fit indexes produced by the structural model are as follows: Conformity Index Model on Structural Model
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
