Abstract
A unique phenomenon in Bangladeshi cultural heritage is the tendency to wear traditional costumes at the festivals. This research examines the influence of wearing traditional Bangladeshi costumes for the festival observance. Based on the theoretical background of Bangladeshi festival heritage, five factors were derived: togetherness, tolerance, simplicity, aestheticism, and cultural revival. This research empirically analyzed 310 participant’s data who attended UNESCO (United Nations Economic and Social Council)–recognized world intangible cultural heritage festival, “Pohela Boishakh” (first day of Bengali New Year) held in Bangladesh. Exploratory factor analysis showed that all five factors are statically significant for the impact of heritage festivals. Multiple regression analysis revealed four factors out of five statistically significant for festival importance, and all factors are significant for the tendency of wearing traditional costumes at the heritage festival.
Highlights
Society and culture—in an identical movement—constitute a practice that specifies its unity, made a distinctive modernday contribution, and created its inscription
The United Nations Economic and Social Council (UNESCO) believes that intangible cultural heritage is an important factor in determining cultural identity, stimulating creativity, and protecting cultural diversity as well as playing a vital role in the mutual tolerance and coordination of different cultures (Su & Wall, 2011)
This study aims to investigate the influence of wearing traditional costumes for cultural revival at the heritage festival
Summary
Society and culture—in an identical movement—constitute a practice that specifies its unity, made a distinctive modernday contribution, and created its inscription. Social researches stand for one of the most developmental Indigenous or native traditions, around what space was its concerns and principles linked (Hall, 1980) It remains in this context that the theory of culture is specified as the research study of relationships between elements in a whole way of life. The huge folk culture under the construction of the original agricultural civilization is about to dissipate, and the heritage culture is the foundation of the traditional Bangladeshi culture, so the research on its foundation is an important measure to maintain the national identity and independence under the trend of globalization (Chen & Tao, 2017).
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