Abstract
This case illustrates key innovations that took place in Hisense Group, one of the leading companies in the electronic appliances industry in China, from 1990s to 2010. Several factors contributed to its leading position, including strategic positioning, consistent technological innovation over decades, and an efficient administrative system. Since 1992, Hisense has paid close attention to technological innovation. It makes it clear that R&D plays a dominant role in competition. Hisense has continuously invested heavily in R&D and restructured its R&D administrative system, including the organizational framework, incentive mechanisms, project management and teamwork. Hisense's strategy has resulted in major technological innovations. Hiview chip is a technological breakthrough, which helps the company gain competitive advantages.
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