Abstract

Sport in the modern life of society and the state - is a very special world with its social values and its own rules. Sport has long been a cultural phenomenon, a significant social and developed activity, an important means of preserving and developing European personal identity. The failure of the Olympic Team of Ukraine on the Games of the XXII Olympiad in Rio de Janeiro in 2016, non-fulfillment the planned indicators provided for by TheConcept of athletes training, indicates the existence of a crisis situation in Ukrainian sports and the need for systematic action to address these issues. State interests require the urgent use of effective measures to resolve not only purely sports but also socially significant problems of ensuring the development of sport in Ukraine, taking into account national traditions and current trends. Analysis of the changes taking place in the conditions of globalization of sport in the international olympic movement, as well as the study of trends in the development of the organization and management of sport in the world and the current state of sport in Ukraine, conditioned the choice of the topic of research. According to the strategy of the President and the Cabinet of Ministers of Ukraine, aimed at implementing the Agreement on the Association of Ukraine with the European Union and reforming all sectors of the country's life in accordance with European standards, sport as an important social phenomenon penetrates all levels of modern society, exerting a wide influence on the main spheres of society's life. It is clear that in the field of physical education and sports of Ukraine there has long been a need for reform. The main goal of the sport reform in Ukraine is to create appropriate regulatory, socio-economic and organizational conditions that will promote not only the improvement of the organizational-management system of national sports to the standards of the leading countries of the world, the appropriate level of coverage of children by sports, but also will provide a mechanism for selection and training gifted individuals in order to achieve higher sport achievements.

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