The system of indicators for marketing monitoring the reorganization of business structures

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The hypothesis of the study is that the new context of economic liberalization and globalization is characterized by rapid, profound and complex changes in the market environment in which business structures operate. Since, in today’s economic environment, market forces are becoming the main reason for the reorganization of entrepreneurial structures and the main indicator for assessing the advisability of restructuring entrepreneurial structures. The purpose of this article is to develop a system of marketing indicators for monitoring the reorganization of business structures and practical recommendations for the implementation of this system of indicators in the economic practice of economic systems. Statistical methods are used to identify the nature and nature of the development of marketing indicators and to determine whether there is a close relationship between marketing activities and the reorganization processes of the economic systems of modern Russia, trend and correlation analysis. Using these methods, the authors analyse the relationship between the intensity of reorganization processes and the competitiveness of the global economy, which are contained in the Russian Merger and Acquisition Market Review and the World Economic Forum. The study concluded that the research hypothesis was fully proven. Working on the basis of official dynamic statistical information on the example of modern Russia, it has been proved that the influence of marketing indicators on the processes of reorganization of business structures is strong. In addition, the feasibility of using an evaluation tool based on marketing indicators has been reviewed on a case-by-case basis. Business systems were selected for analysis and were reorganized in 2015. The proposed system of marketing monitoring indicators contributes to the development of the foundations of the modern marketing concept. Scientific value and novelty is represented by the developed author’s system of marketing indicators assessing the appropriateness of reorganization, as well as the results of comparative analysis of the results of the economic activity of restructured enterprises. The practical significance of the indicator system proposed by the authors lies in the establishment of an applied basis for assessing the appropriateness of reorganizing processes based on the evaluation of the marketing performance of business systems.