Abstract
The traditional production of geographical indications (GIs) are struggling to react to external influences such as climate change, changing market conditions. There is a call for innovation within GI products without compromising traditional practices. In GI research, tradition and innovation are often debated because it is apparent that they exclude each other. However, there are findings that a combination of these two elements can have effects on sustainability. Through acknowledging the synergy, diversification strategies are commonly used; those have a remarkable effect on all dimensions of sustainability (social, economic, environmental). The aim of this paper is to show evidence from literature stating that the incorporated tradition of GI products can exist in synergy with innovation. The TISyn (tradition-innovation synergy) model is presented as starting point for future research on this matter. We conclude that focusing on innovation within the GI scheme is required for a changing focus on sustainable productions. However, examples show that without taking tradition into account, GI stakeholders obtain negative outcomes.
Highlights
Traditional practices of food production are lost by the industrialization of the food sector
The aim of this paper is to show evidence from literature stating that the incorporated tradition of geographical indications (GIs) products can exist in synergy with innovation
The main focus lays on protecting traditional production of foodstuffs to preserve regional knowledge, there is a call for more sustainability and innovation within the different industries
Summary
Traditional practices of food production are lost by the industrialization of the food sector In response to this reality, the European Union (EU) introduced the scheme of Geographical Indications (GIs). The main focus lays on protecting traditional production of foodstuffs to preserve regional knowledge, there is a call for more sustainability and innovation within the different industries. EU Regulation No 1151/2012 of the European Parliament sets the ground rules for the GI scheme for agricultural products and foodstuffs. Their main scope is to support rural development through fair rewards for the producers, and fostering knowledge and innovation with direct effects on sustainability (European Commission, 2012). Depending on the geographical origin and the products’ linkage to it, three different labels are used: traditional speciality guaranteed (TSG), protected geographical indications (PGI), and protected designation of origin (PDO) (European Commission, 2012)
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