The SWOT Analysis on Leisure Sports Industry of Qin Ling Mountain in Xi’an

Abstract

The “leisure era” is coming, the sports industry, cultural tourism and leisure industry, the national fitness fit and alignment will highly promoted? Qin ling mountain as natural oxygen bar of xi 'an and the back garden, the special rich natural geographical features, become nowadays xi 'an residents leisure, entertainment, fitness important place. This study in xi 'an Qin ling mountain sports leisure industry as the research object, using the literature material method, interview method, the methods of on-the-spot investigation method. The main research results: xi 'an Qin ling mountain sports leisure industry development has rich natural resources, cultural heritage deep, policy power, industry integration advantages such as high efficiency. With urban comprehensive competitiveness is not strong, the sports leisure industry in its infancy. Sports market faces disadvantages such as lack of professional talents. Facing national policy speed, outdoor sports vigorous development, people's idea consciousness enhancement opportunities. Have the same products competitive and comprehensive service consciousness insufficiency, the ecological civilization concept to implement the government limited, sports insurance and security risk consciousness and other threats. Main strategies: explore the points of economic growth and innovation, improve the comprehensive competitiveness of city, cultivating and developing the brand competition, the development and innovation of sports tourism and sports leisure products, build system of production and marketing of specialized personnel of sports leisure industry docking. The government and relevant functional departments set up the concept of "service first"; strengthen the protection of the natural ecological resources in Qin ling, legal remedies criminals. Strengthen national security risk awareness, focus on the development of sports insurance.