Abstract
ABSTRACTThis study examines the local residents’ attitudes towards the Mainland Chinese tourists visiting Hong Kong and identifies both the extrinsic and intrinsic factors influencing these attitudes. Results showed that Hong Kong residents perceive Mainland Chinese tourists very positively due to their important role in Hong Kong’s economic development. However, it is undeniable that their negative and dissatisfactory attitudes are also very apparent. Based on the findings, Hong Kong residents can be defined as “ambivalent supporters,” and the negative impact of this attitude on tourism development in Hong Kong is becoming very influential. In the long run, how to change local residents from “ambivalent supporters to “ardent supporters” needs to be addressed in order to ensure the healthy development of Hong Kong inbound tourism.
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