Abstract
The number of women who engage in small entrepreneurs (SMEs) in Malaysia, Kelantan has a high number of Muslim businesswomen whose efforts have been in place for over ten years and their businesses are able to increase family income on sustainable. This paper aims to identify the types of sustainability activities undertaken by Muslim small business women in Kelantan and to analyse the factors that influence the viability of Muslim women entrepreneurs doing business there. A case study was conducted to answer the question of how Muslim women entrepreneurs can be sustainable in business. Interview respondents were selected from a random sampling conducted on 15 Muslim women entrepreneurs in Kelantan. These findings indicate the dry food product business is more sustainable than wet goods because the sale of dry goods is always in demand and does not require much initial capital. This study shows that the factors that influence the survival of Muslim women small entrepreneurs in Kelantan are divided into three categories i.e., First financial capital, the human capital of an inherited business and the family experience gained in the field plays a role. Last, the patient's spiritual element, which is deliberate and honest.
Highlights
Islam encourages its people to do business to enhance their social and economic life, and nine out of ten sources of livelihood come from industry and entrepreneurship
Muslim women small entrepreneurs at the Pasar Besar Siti Khadijah (PBSK) in Kelantan have been in business for more than ten years in the baked goods business
After conducting interviews with Muslim women small entrepreneurs at the PBSK who operate food and dry goods businesses, most of these women started with initial money from their savings to make start-up capital or as start-up capital to get new stocks (Normaisarah, 2014)
Summary
Islam encourages its people to do business to enhance their social and economic life, and nine out of ten sources of livelihood come from industry and entrepreneurship. The market allows worship to fulfil the demands of the legal status of such activity in Islam that must be carried out, but if another Muslim has done it, this obligation must be carried out (fardu kifayah) for Muslims ( Segun, 2016; Hadi & Zainol, 2015; Mamat, Nawang, & Ramli, 2009). In the current economic field, women are reluctant to dedicate to contributing to enliven the area of entrepreneurship in Malaysia, but the rapid development of the country's economy has pushed many women to engage in entrepreneurship actively. Women have a distinct competitive advantage compared to men. Most women are more willing to deal with the diversity of customers and are strong in fostering business activities (Idris & Shahadan, 1991)
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call